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The web site states the following, "com Photo Forum is currently under construction and testing." We noticed that the web page stated " We are very excited at the imminent introduction of an online photo forum where NitroExpress." It also said "com forum members will be able to create personal online hunting and shooting albums, share their photos with other hunters and shooters and on the forums and also enter photo competitions. Stay tuned for this exciting development." The header had NitroExpress as the highest ranking optimized keyword. This keyword is followed by Nitro Express, Forums, and Photos which isn't as urgent as NitroExpress. The other words photos.nitroexpress.com uses is Links. Message Boards is included and could not be understood by search crawlers.